Meet our Founder Jennie

'Hello, I am the proud Founder of Lois Avery.'

I was a lawyer working in London juggling commuting, clients and childcare but dreaming of my own fashion business.

I chose cashmere because it's gorgeously soft, warm and for me the ultimate comfort blanket, but I love it for so many reasons. From my favourite honey pashmina I wore whilst sat on a terrace overlooking Lake Garda to the gorgeous baby blue piece I swaddled my newborn son in on a flight to my native Australia, cashmere is lovingly wrapped around my memories. 

Lois Avery cashmere shawls are very special to me, I hope you'll love them too.

With Love, Jennie x